Virtual Influencers Are Revolutionizing The Way Brands Approach Consumers
Virtual influencers are essentially virtual people created with CG (Computer Graphics) softwares that can generate content for different social media platforms. These characters have been gaining a lot of success lately thanks to their viral nature, which works very well when it comes to collaborating with brands. You may remember Lil Miquela (the most famous virtual influencer by far) from the Calvin Klein campaign when she was hugging and kissing Bella Hadid, one of the most important celebrities in the world. So yeah, this is quite a big business.