Virtual Influencers Are Revolutionizing The Way Brands Approach Consumers

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Image source: Ikea

Virtual influencers are essentially virtual people created with CG (Computer Graphics) softwares that can generate content for different social media platforms. These characters have been gaining a lot of success lately thanks to their viral nature, which works very well when it comes to collaborating with brands.

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Image source: Ikea
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Image source: Ikea

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